A Tough Goodbye, New Adjustments & The Future of Meet the McBees
A Tough Goodbye, New Adjustments & The Future of Meet the McBees
want to get a lot of y’all’s thoughts, opinions on what the new podcast should entail.
We’re still refining the outline of the podcast.
It’s going to be much more structured than the Meet the MC’s has been.
If you guys have any thoughts of what you’d like to see, what you’d like to hear, any segments you’d like to have in the new podcast, please put them in the comments below.
We read every single one.
We’re still fluid in making the structure and outline of the new podcast more than McB.
So, we need y’all’s input.
what you like to hear, what do you want to talk about, what would you like to see as far as guests that we have on?
And we’re excited.
We’re going to double down on the podcast going into 2026.
Have podcast specific merch lines, have podcast specific giveaways.
We plan on doing a giveaway in every single podcast episode and starting in 2026.
Starting with More Than McB, there’s going to be a giveaway in every single episode.
Hey y’all, welcome to Meet the McBes.
Today I’m going to give you a little update on how my dad is doing.
He’s been there for today’s Friday, so it’s been a full week.
We dropped him off Monday at about 1:30 p.m.
So, he’s been there about four or five days.
Um, and I’ll give you a little update on how he’s doing, what’s going on around the farm, and what’s to come in the next month or so with this podcast.
Let’s get down and dirty with him.
This week has been a memorable week.
Not for good reasons.
We dropped my dad off Monday up in Yankton, South Dakota at prison camp.
And I think for all of us because of how busy we’ve been in the businesses, because of how much we have going on, not only between filming season 3, but also candidly between trying to get these businesses up and going, trying to cut down on a lot of our debt, which we’ve done a damn good job of in 2025, but we haven’t really had the time to process or even think too much about what what it would be like to have my dad gone.
And we all drove up to South Dakota together.
Uh, this is all public knowledge.
You can see it on articles.
Dropped him off and I can tell you personally that was one of the hardest days of my life.
I’d put it right up there with losing my grandpa as a senior in high school unexpectedly.
That that definitely is top three hardest days of my life.
Um, you know, seeing a man that has been the leader of the companies, the leader of our family, someone that I look up to and respect so much, stripped down of everything, like cowboy hat, necklace, wallet, cell phone, and walking into a prison camp with nothing but the shirt on his back.
It’s a humbling experience and it’s certainly not something I’ll just say 2025 is full of one-off experiences that I will never ever ever go through again.
You know, for as bad as that day was, getting to travel up there together as a family with the two grand babies, with all of our girls, um it was very eye opening.
And I think another very good reminder and lesson about how much of a priority family time and quality time spent with friends and loved ones is to our lives.
Like forget all the businesses, all the material things.
None of that matters at the end of the day.
It truly doesn’t.
Hell, we’re going to be kicked out of this office.
It’s already sold.
We’re going to be out of this studio.
I’m not going to have it anymore.
And guess what?
I don’t give a crap.
It doesn’t matter.
It doesn’t do anything for us at the end of the day.
spending times with friends, family, and loved ones is what it’s all about.
And the trip up to South Dakota, the five-hour trip that we had, we were laughing, playing games, talking, it just was a very, very good reminder of putting the right things into perspective and prioritizing what actually means the most in this life and and that is friends, family, loved ones, and quality time.
So enjoyed that experience, but dropping my dad off, seeing him walk off the bus and follow the warden into the camp, it’s tough.
It was really tough.
And since then, we’ve had a crazy busy week.
We have a lot going on.
Really trying to get these car washes into a state where we feel comfortable.
And they’re close.
They’re very, very close.
We’ve spent a lot of time, energy, and effort in getting them up and going and stabilized.
And the winter is our busiest season, and so we’re doing everything we can to make sure that we pop off this winter and get to profitability as a company and and stay there.
And so that’s been our focus this week.
We hit it hard.
Had a lot of really tough but good company meetings.
Um some some really difficult conversations and we’ll have some very difficult conversations beyond just this week.
But I feel like we’re making substantial progress.
Uh, as far as communication with my dad goes.
Um, again, never thought that I’d have this experience, but I have an app on my phone now called Core Links where you get to communicate with inmates.
Um, it’s so strange to think that my dad has been humbled down to the point where his identity is his inmate number.
And it is just surreal.
I I mean, for any of you that have ever had a loved one or a friend be incarcerated, I have a newfound respect for the strength that you have to get through that for um you know what you have to go through.
It is a tough tough experience and it’s hard to balance that with still pursuing everyday life and and progressing in everyday life.
But anyways, I have this app called Core Links where I get to communicate with my dad.
Generally, it’s just one email every single night.
He tells me what he’s been doing, you know, and I I uh get to respond back to him, give him a little update on how things are going out here.
I’ll be honest, the first day for my dad was very very tough.
It was a shell shock.
I think that he was so busy leading up to it and he does a really good job of compartmentalizing.
He didn’t understand or think too much about what it was going to be like.
He’s like, “When the day comes, I’ll go in there and and that’ll be the first time I really think about it.”
That first 24 hours, he did not understand the food aspect, I think, was the biggest shell shock.
And then also just, you know, what being away from family is like.
And the first evening’s conversation, he was in pretty low spirits.
He was, you know, he’s like, “This is uh, you know, he’s like, I I don’t want the boys to know this, but this sucks.
Like, this is way worse than I thought.
I’m going to get through it, but yeah, I’m This is pretty rough.
The food is awful.
I don’t even know what I’d call bad food now if I was on the outside compared to what the food is now.”
Yeah.
In saying that, after the first 24 hours, he woke up the next morning and every day’s emails, he’s talked to Cole on the phone.
He’s talked to my mom on the phone.
Those have been much more positive.
He’s getting into a little more of a routine.
Um, it was funny.
He said that he benched 225 10 times around a bunch of young dudes that were in there and they were all impressed.
So, he was like, “Yeah, I feel pretty good about my benching.”
He’s like, “I’m I’m focusing on working out.
Working out two hours a day.
I’ve got a workout partner now.
I played some basketball.”
which is so funny to me thinking of my dad not having a cell phone and playing basketball.
Um but but he’s starting to settle into a routine and in fact today is Friday, December 5th.
Yeah, December 5th and today he started a job.
I’m not quite sure what that entails.
He just said that he started his job uh last night when he emailed me.
He said I start my job tomorrow.
So he’s excited about that.
Getting a little bit more into a a work routine, a workout routine, and he’s going to be fine.
And on the outside over here, I think this has been a very good thing because it gives my brothers and I the opportunity to be even more involved in the businesses and know down to a gnat’s ass exactly what is taking place across every single business, how every single dollar is being spent, how every single person is spending their time.
And there’s been some big revelations this week.
And I completely own up to the fact that I was not spending enough time where I needed to be focused on and knowing exactly where cash flow was taking place across all the companies.
I was focused more on meat facility fulfillment center uh a little bit on the farms, not really on the car washes.
Now we are heavily involved across the board.
Like if there is a pack of bubble gum being bought by the company, we know about it.
And I think that’s going to do nothing but benefit us in the long run.
We’re creating new systems and processes that are going to really make us a better operation moving forward.
And I truly do think that by the time my dad gets out, our businesses are going to be in the best shape they’ve ever been in.
Braden, Jesse, Cole, and I Galina, my mom, like this is a team effort we’re putting into these companies.
And every single person is going to be pulling their weight.
There’s not going to be any dependence on any one person.
You know, I I think that a lot of times when my dad was here working, if really hit the fan and things got really, really, really rough, you could always just call my dad is the ultimate trump card to be the problem solver or to figure out the solution.
Now, we don’t have that.
And so, it’s forcing all of us to think by committee and come up with solutions by committee.
And I believe that’s going to benefit us in the long run.
I think that we were too dependent on him for the major major problem solving skills and also the major negotiations or tough conversations.
We were too dependent on my dad and this is giving us the opportunity to step up lead by committee and for each of us to find our own strengths within the companies.
And I’m very very proud of Jesse and Cole.
Very proud of Braden stepping up at the car wash.
He’s leading the maintenance team now between him and one other guy.
They’re doing a very good job of it.
Jesse and Cole have both stepped up.
Jesse starting to work in the home side.
Cole has stepped up across the farm tremendously.
Just very, very proud of how everyone is facing this head-on.
They’re not running away or cowering down in fear, they are standing up with their chest stuck out and saying, “We’re going to get through this.”
And not only we’re going to get through this, we are going to blossom during this time and come out stronger and better than ever.
And I believe that with every ounce of what I’ve got in me.
I mean, every single bone in my body truly believes wholeheartedly that we will be so much better by the end of 2026, and we’re not looking back.
So, I’m excited about it.
I’m excited about what the turn of the new year is going to bring, not only across the companies, but for this podcast.
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I’ve teased it several times. Y’all are probably very annoyed with my teasing of what’s to come here. But I think now is the time to tell you that we will be rebranding this podcast.
The name of the podcast will be More Than McB because in my opinion with Meet the McB’s it was, I don’t want to say an ego-driven podcast, but the entire reason we named it Meet the McB’s was because we knew a lot of the traffic, a lot of the eyeballs that we were getting, is because of the McB Dynasty TV show.
Rightfully so.
And so we wanted to make sure that whenever people Googled or were looking us up, they’d be able to find our name associated with our podcast and that it was all cohesive and consistent.
It’s the same reason why all of our company brands are McB because we knew the TV show is driving the eyeballs to all of our brands.
That’s why we have McB Meat Company, obviously McBato Co, McB’s Coffee and Car Wash.
That wasn’t made out of a full like “look at me, look at our name, look at what we’re doing.” It was because we knew the TV show was going to be the driver of the eyeballs.
Most of you that have found us have watched the TV show and then you go online and search the name McB.
And that’s why we want our companies popping up when you search the name. That’s why we branded it that way.
In saying that, Meet the McB’s in my opinion and how I personally felt about it, we could only talk about two things. We could talk about the TV show episode recaps and we could talk about what’s going on in our personal businesses.
And for me, I have so many different passions outside of those two things.
I love fitness.
I love personal development.
I love talking about the latest news and updates not only in our industry, the ag industry, but across all industries.
And Meet the McB’s really pigeonholed us into where I couldn’t have other guests on because again it’s Meet the McB’s. It’s about us. It’s about the McB’s.
So it felt weird if I was to have a guest come in, say from the country music scene or the influencing scene, and I’m sitting here saying “Welcome to Meet the McB’s” and I’m talking to another guest.
To me, and maybe I’m overstating it or overthinking it, but it just never sat right with me to have the name of the podcast be Meet the McB’s and then be able to have outside opinions come in, outside topics, expanding beyond just the McB name.
So in saying that we sat down over the last month and said, “Okay, what are we going to do? How can we rebrand this to where we still catch all of the traffic from the TV show?”
So if someone was to search the name McB on Google they’d be able to see not only our businesses but this podcast and associate the podcast with the McB’s, but get it to where we can focus on things outside of just the world of McB or the McB stratosphere.
And so we came up with the name More Than McB.
And I think it fully encapsulates what we’re trying to do with the podcast.
This is so much more than just us, about our family.
Yes, we’re going to recap episodes.
Yes, we’re going to give you life updates in our world because you guys are so invested in it and we appreciate that so much.
It’s still crazy to me how much y’all love following along with our lives. I don’t think we’re that interesting.
But the fact that y’all are so invested, it’s really really cool.
So we’ll still have that side of it, but obviously saying More Than McB, we’ll also be able to dive into other topics, have new guests on the podcast, really freshen up the content.
Go into more of, you know, if we want to have a fitness-specific episode we can do that now.
If we want to have a personal development, latest books, self-improvement episode we can do that.
Even hell, we have a bunch of connections in the country music scene. We can have country music singers come in here and talk about what’s going on in their world.
It just gives us the opportunity to expand, have fresh, new, exciting content.
And candidly it puts the focus more on the topics at hand rather than the McB’s, which is what I’ve wanted to do.
For me, I think that 2025 was such a humbling experience. I don’t want to be in the spotlight saying “Look at me, look at me, look at me.”
I want it to be more about a content and topic-driven podcast, which is what we get to do by expanding this name and going to More Than McB.
And we’re going to do that at the turn of the new year.
We have this podcast that I’m filming right now and one more that will be under the Meet the McB’s portfolio.
And then we’re going to be bringing it in for a whole new setup.
It’s going to look different.
We’re going to be in a new studio.
It’s going to be exciting and I’m pumped about it candidly.
So I wish it wasn’t just me in here breaking this news down for you. Maybe for the last podcast of the year we’ll have more than just me in here.
It’s been tough, really tough to get any of my brothers in here because of how busy we are and rightfully so.
We’ve got bigger fish to fry and more important things than coming into a studio and filming a podcast that we don’t make any money from.
And I don’t mean that in a disingenuous way.
The fact that y’all tune in to these podcasts means the world to us and that’s why we want to continue doing them.
It’s just right now we are very very busy with some pretty important things going on that we need to handle. Otherwise we wouldn’t have the ability to film a podcast if we don’t handle these things right now.
So next week, for the last podcast of the year, for the last podcast of Meet the McB’s, we’re going to have more than just me in the studio.
And we’ll be discussing what is happening around the farm, what’s to come with the turn of the new year.
And we also want to get a lot of y’all’s thoughts and opinions on what the new podcast should entail.
We’re still refining the outline of the podcast. It’s going to be much more structured than the Meet the McB’s has been.
Candidly when we come in here we just kind of shoot from the hip. We don’t know exactly what we’re going to talk about.
We try to focus it on a topic but we end up all over the place.
I don’t like the flow of it.
I want a more structured podcast.
The way that you listen to some of the more successful podcasts that’s around a content-driven theme or a topic for each and every podcast that’s specific to that podcast and focused around that podcast.
And that’s what this is going to become.
I’m pumped.
Cole’s going to get his wish. We’re no longer going to be around this circular table.
We’ll probably have a couch or a comfortable chair where we can sit back and shoot the bull in a more comfortable setting.
In saying that, if you guys have any thoughts of what you’d like to see, what you’d like to hear, any segments you’d like to have in the new podcast, please put them in the comments below.
We read every single one.
Haven’t had time to respond to every single one, but we do our best to look through and read every single one.
And like I said, we’re still fluid in making the structure and outline of the new podcast More Than McB, so we need y’all’s input.
What you like to hear? What do you want to talk about? What would you like to see as far as guests that we have on?
This is expanding and we’re excited.
We’re going to double down on the podcast going into 2026.
Have podcast-specific merch lines, have podcast-specific giveaways.
We plan on doing a giveaway in every single podcast episode starting in 2026.
Starting with More Than McB, there’s going to be a giveaway in every single episode.
So y’all really want to tune in.
We’re going to start giving back value to the people that are tuning into our lives and taking time out of their day.
Whether you’re driving to work, whether you’re working out, whether you’re sitting at your desk working, whatever you’re doing listening to this podcast, we want to showcase how much we value you for tuning in and following along with our lives by being able to offer some of these giveaways for the loyal listeners of this podcast.
So guys, that’s all I’ve got for today.
Thank you so much again.
Make sure to comment. Let us know what you want to hear or what you want to see with the More Than McB rebrand.
I’m so excited for it and it’s going to be good things to come.
See y’all next week.
